KO CHIA-YUAN
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[SWEETS PACKAGE EXPERIMENT]

“SWEETS: The Candy Experience” project has been scheduled to 4-week time span mainly focus on the package design. The project is assigned in the course “ID-Tech I” at Pratt Institute.

My goal is to challenge the current stereotype regarding the “attractive” package design using high saturation and warm color. I reference the cold-feeling image from the traditional laboratory, include the use of test tubes, transparency layers and name tags, and the yellow from the alarming system.

The candy is estimated being placed within the test tube and be hold by a origami structure that could be produce in one single cut in terms of the manufacture process.

Brooklyn, USA / 2018 fall

 This project was entitled “TESTING TASTING TESTING” by myself.  I experiment the new way of revealing development process with mostly GIF, which is not a normal fashion comparing to the image-based presentation. The idea of utilizing the series of GIF is by referring to the original goal, stereotype-countering, of this project.

This project was entitled “TESTING TASTING TESTING” by myself.

I experiment the new way of revealing development process with mostly GIF, which is not a normal fashion comparing to the image-based presentation. The idea of utilizing the series of GIF is by referring to the original goal, stereotype-countering, of this project.

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 Prototype/05 is the first full scale model made with DURA-LAR, a 6-Tubes container package. In addition, I played with the font and its compositions.

Prototype/05 is the first full scale model made with DURA-LAR, a 6-Tubes container package. In addition, I played with the font and its compositions.

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 Full scale prototypes in GIF.

Full scale prototypes in GIF.

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 Referencing the “Test tube rack” to be my visual language, I compare some interesting combinations by playing around with scaled fonts, my logo and the packaging layout as the cross-comparison process in laboratory.

Referencing the “Test tube rack” to be my visual language, I compare some interesting combinations by playing around with scaled fonts, my logo and the packaging layout as the cross-comparison process in laboratory.

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 Final model and tags of 6-Tubes package in GIF.

Final model and tags of 6-Tubes package in GIF.

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 Final model and tags of 4-Tubes package in GIF.

Final model and tags of 4-Tubes package in GIF.

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 Final model and tags of 2-Tubes package in GIF.

Final model and tags of 2-Tubes package in GIF.

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 TESTING TASTING TESTING

TESTING TASTING TESTING

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